Ludus United · The Concept
Your idols wore it.
The world needs it.
Athletes donate the clothes behind their greatest moments. Fans bid on certified history. Every euro raised funds the world's most vital charities. This is Ludus.
The Idea
“Sport creates moments.
Moments create value.
Value can change the world.”
Every season, millions of euros worth of athlete-worn gear — jerseys soaked in victory, jackets from award ceremonies, boots from record-breaking nights — quietly disappears. Into storage. Into donation bins. Into nothing. Meanwhile, fans around the world would give anything to own a piece of that history. And charities struggle to fund their work. Ludus fixes all three at once.
La Liga Title Day Jacket
Worn vs Real Madrid
The Gap We Close
History shouldn't end
in a storage room.
Athletes have no trusted platform to donate memorabilia with guaranteed authentication and charitable impact.
Fans face a market flooded with fakes — no way to verify an item really touched history.
Charities miss out on one of sport's most powerful untapped revenue streams.
The Process
Four steps. One movement.
01Athlete Donates
The athlete packages up their item — a jersey from a title win, a jacket from a ceremony, kit from a personal milestone — and sends it directly to Ludus.
02We Authenticate
Our team cross-checks fabric, match records, AI image analysis, and gets signed player confirmation. A tamper-proof NFC chip and blockchain certificate are embedded.
Fans Bid Live
The item goes to live auction — real-time bidding with anti-sniping protection, proxy bids, and global shipping. Every bid is a piece of the story.
04Charity Receives
The proceeds flow directly to the athlete's chosen charity. Tracked, transparent, and published. The fan gets history. The world gets a little better.
Who Benefits
Three winners. Every auction.
For Athletes
Your legacy, amplified.
Transform the items behind your greatest moments into lasting charitable impact. Ludus handles authentication, logistics, and the auction — you choose the cause. Your fans connect with you through history, not merchandise.
- —Verified provenance under your name
- —Full charity partner selection
- —Zero admin, maximum impact
- —Certificate of donation for every piece
For Collectors
Own a piece of history. Certified.
Every item on Ludus is authenticated end-to-end. NFC chip, QR code, blockchain certificate, and player sign-off. You're not buying a replica. You're buying the exact garment that was there.
- —NFC + blockchain certificate included
- —Match records and photos provided
- —Global insured shipping
- —Anti-sniping auction protection
For the World
Every bid funds change.
We partner with UNICEF, Save the Children, Red Cross, MSF, and more. Athletes choose their cause. 100% of auction proceeds go directly to the designated charity. Every transaction is published.
- —100% of proceeds to charity
- —Athlete selects the partner
- —Transparent transaction ledger
- —5 global NGO partners and growing
The Collection
Moments that made history,
now available to own.
Lamine Yamal
La Liga title jacket
Aitana Bonmatí
Ballon d'Or dress
Carlos Alcaraz
Monte-Carlo jacket
Antoine Griezmann
Signature glasses
Jude Bellingham
Awards night suit
Max Verstappen
Personal hoodie
Charity Partners
The causes behind the bids.
Every auction supports one of our verified charity partners, selected by the athlete. Proceeds are transferred directly — no middleman, no delay.
Real Impact
A jersey can
feed a village.
The same item that sat in an athlete's closet generates tens of thousands of euros for the children and communities that need it most.
The Opportunity
Imagine what sport could do.
The global sports memorabilia market is worth over $26 billion. A fraction of that, redirected through Ludus, could fund some of the world's most underfunded causes. Here's what we're building towards.
$26B
Global memorabilia market
Largely untapped for charity
50K+
Pro athletes worldwide
Each with items that tell a story
100%
Of proceeds to charity
No platform cut on donations
5
NGO partners at launch
UNICEF, Red Cross & more
Join the Movement
Where do you stand?
I'm an Athlete
Turn your kit
into a cause.
Apply to the Ludus athlete programme. We handle everything — collection, authentication, auction, and charity transfer. Your only job is to choose the cause.
Apply Now
I'm a Collector
Own the moment.
Change a life.
Browse live auctions, place bids, and win certified pieces of sporting history. Every purchase goes directly to a world-class charity. Collect with purpose.
LudusUnited is a social enterprise dedicated to turning athletes' personal memorabilia into humanitarian impact. Twenty percent of every sale is reinvested into operating the platform, enabling us to authenticate, manage, and grow the initiative. The remaining eighty percent directly funds approved humanitarian projects.